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The Wrong Hairstyle Can Kill a Sale

If you are a woman in sales or if you are planning a career in sales, your hairstyle is just as important as your clothes in sales. Maybe even more important. In sales first impressions are important. Studies have shown that the sale is made in the first four seconds. If you don’t make the right impression, your presentation and product offering isn’t going to matter.

“Look like your prospect”

I’m married to a sales trainer. Hubby Gary, spent many years training top level sales people. So I sat down with him just recently and asked him what advice he would give my readers who are in sales. Here are some of his suggestions:

• Look like your prospect - If you’re calling on librarians you better have some horn rimed glasses and a bun in your hair. If your calling on farmers, you better have the country western look, if you are calling on night clubs you better have an updo.

• Never be on the cutting edge - This is not the time to go with the latest spiky hair look. You never want to stand out . . . you want to look impeccably well groomed and appropriate.

• Never, ever , , , turn on the sex appeal. Women prospects will hate you . . . and the male prospects will loose respect for your competency (and make a pass instead).

• Wear conservative classic styles - One length bobs, layered bobs or inverted bobs, twists and braids are all great hairstyles for women in sales.

• Keep hair colors subdued - Avoid blonde for sure (studies have shown that the dumb blonde image is for real) and if your a bright red head you might want to consider toning it down. Safest hair colors are sandy blonde, light browns and subdued brunettes.

• Not too long - Keep style length above the shoulder and preferably terminating just below your ears.

• Not too short - Avoid the short-short hair cuts, unless your calling on the medical profession.

Bottom line, do not stand out from the crowd and look very healthy and well groomed. Pay attention to the hairstyles you see on your local TV anchor women. They’re hairstyles are very carefully chosen to appeal to your local audience tastes and sensibilities and to avoid looking like dim wits.

I’ve written an article on how to avoid making poor choices when choosing a new hairstyle that you might want to check out What Should I do with my Hair?

Let me help . . . if you are in sales or considering a sales career let me custom design a virtual hairstyle makeover uniquely prepared to make that first impression one that makes the sale.

Check out my article: Career and Job Interview Hair Styles

Got a question, war story or comment about this topic? Click on the "Leave Your Comments" link at the very bottom of this article. Some of my best ideas for future articles come from reading reader comments. I'd love to hear from you!

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