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Hair pioneer and the co-founder of Haircolor USA has invented a new hair wave technique called the S Wave Thermal Set? that industry experts say heralds the end of the traditional perm.

Ft. Lauderdale, Fla. (PRWEB) November 26, 2005 — Jesse Briggs, hair pioneer, co-founder of Haircolor USA and founder of Yellow Strawberry Global Salons, has invented a new hair wave technique called the S Wave Thermal Set? that industry experts say heralds the end of the traditional perm.

1960s Bob Hair Style Updated for 2006Four decades ago, Maurice Tidy worked with Vidal Sassoon in London popularizing the 1960s bob hair style. Now he has revived the bob, pairing it with the S Wave Thermal Set? to update the look for the new millennium (see photos).

Tidy, the stylist-to-the-stars, has joined the flagship salon of Yellow Strawberry in Fort Lauderdale, Florida and is helping the internationally renowned artist Jesse Briggs usher in the S Wave era.

Tidy says, “The S Wave will make history much in the same way that Vidal Sassoon and I did back in the ’60s with blow-dried styles. Millions of people are going to be wearing the S Wave.”

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